Welcome to MOYAAL
MOYAAL is not just a brand — it’s a story of vision, tradition, and modern expression. Founded by Amit Italiya and Gautam Rajnish, MOYAAL is the latest chapter in a legacy of ethnic excellence. It carries forward the spirit and values of two celebrated saree brands — MEEVA and MADHURA.
MEEVA, the mother brand, and MADHURA, the sister brand of MOYAAL, were both co-founded by Amit Italiya and Ghanshyam Italiya — visionary entrepreneurs with over 15 years of experience in the textile industry. Leaving behind their family’s multi-million dollar dry fruit business, they chose to follow their passion for textiles and design. Their dedication to creating unique, artistic sarees turned MEEVA and MADHURA into trusted names in ethnic fashion, admired for quality, elegance, and originality.
Where Dreams Wear Ethnic
At MOYAAL, every product tells a story — of craftsmanship, confidence, and connection. With a deep respect for tradition and a bold modern outlook, we aim to dress today’s women in outfits that empower, inspire, and celebrate their individuality.
We’re not just creating garments —
We’re weaving identity, emotion, and elegance into every thread.